Privacy Policy

DB Copilot is a SQL Server software product operated by Ackeyon Technologies Limited.

For the purposes of UK data protection law, Ackeyon Technologies Limited is responsible for the personal information described in this privacy policy.

For privacy-related questions or to exercise your data protection rights, you can contact us at info@dbcopilot.co.uk.

We may collect personal information that you provide directly to us through the website.

• Name
• Email address
• Company name
• Job title
• SQL Server version
• Company size
• SQL Server challenges or areas of interest
• Whether you have chosen to receive product updates
• Information included in messages sent through our contact form
• Website usage information such as pages viewed, approximate location, device type, operating system and browser information
• Interactions with website features, including Early Access form opens and successful registrations

We may use your information to:

• manage your Early Access registration;
• contact you about Early Access availability;
• respond to questions or enquiries;
• understand interest in DB Copilot and its features;
• improve the product and prioritise future development;
• send product news or marketing updates where you have chosen to receive them; and
• protect and administer our website and services.

Depending on how you interact with us, we may process personal information on the basis of consent, legitimate interests or because processing is necessary to take steps you have requested.

Where you specifically opt in to receive product or marketing emails, we rely on your consent. You can withdraw that consent at any time.

We may rely on legitimate interests where we need to operate, improve or protect DB Copilot, provided those interests are not overridden by your rights and interests.

If you join Early Access, we may send service-related emails connected with your registration.

We will only send marketing or product-update emails where we have an appropriate legal basis to do so. Where we rely on consent, you can withdraw that consent at any time.

We use trusted service providers to operate DB Copilot and its website. These providers may process personal information on our behalf where necessary to provide their services.

• Vercel, which provides website hosting, infrastructure and website analytics;
• Microsoft Azure, which provides database and cloud infrastructure used to store and process Early Access and service information;
• Resend, which provides transactional email delivery for Early Access confirmations and website enquiries; and
• Clerk, which provides authentication and account-management functionality where those features are made available.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.

We do not sell your personal information.

We use website analytics to understand how visitors use the DB Copilot website and to help us improve its content, performance and user experience.

This may include information such as pages viewed, approximate geographic location, device type, operating system and browser, as well as interactions such as opening or successfully completing the Early Access registration form.

Where analytics technologies require consent, they are enabled only after you choose to accept analytics through our cookie preferences. You can find more information in our Cookie Policy.

Some service providers we use may process information outside the United Kingdom.

Where this happens, we will take appropriate steps to ensure that personal information is protected in accordance with applicable data protection law.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Early Access information may be retained while the Early Access programme is active and for a reasonable period afterwards unless you ask us to delete it or we have a legal reason to retain it.

Depending on the circumstances, UK data protection law may give you rights including the right to:

• request access to your personal information;
• ask us to correct inaccurate information;
• ask us to delete your information;
• ask us to restrict how your information is used;
• object to certain types of processing;
• withdraw consent where processing is based on consent; and
• request transfer of certain information where applicable.

To exercise your rights, contact info@dbcopilot.co.uk.

If you have concerns about how we use your personal information, please contact us first and we will try to resolve the issue.

You also have the right to make a complaint to the UK Information Commissioner's Office.

We may update this privacy policy as DB Copilot develops or as our legal and operational requirements change.

When we make changes, we will update the date shown at the top of this page.